Knowledge and understanding
The course aims to give students the tools to understand how marketing activities can transform tourist destinations in real brands and they must be managed in this respect.
Through their participation at this course, students will be able to:
Know the typical tools of marketing activities;
Know how to segment potential tourist;
Understand the importance of the tools useful to transform tourist destinations in lovemarks;
Know online and offline media used to promote a tourist destination;
Learn communication tools that allow a destination to compete properly in a complicated market such as the tourist one.