Syllabus del corso
Obiettivi formativi
Alla fine del modulo gli studenti acquisiranno concetti chiave e strumenti analitici necessari per identificare e valutare le scelte strategiche delle imprese che operano in mercati globali.
Contenuti sintetici
Il programma del modulo fornisce un inquadramento generale delle strategie di mercato delle imprese, fornendo agli studenti anche strumenti analitici per l'analisi delle strategie competitive, delle strategie corporate e e dei processi di internazionalizzazione.
Programma esteso
1. Introduzione alle strategie competitive
2. Modello di business e strategia
3. Comportamento strategico e analisi della concorrenza
4. Analisi di mercato e competenze dell’impresa
5. Strategie imprenditoriali e dinamica competitiva
6. Strategie di integrazione verticale e orizzontale
7. Globalizzazione e commercio internazionale
8. Internazionalizzazione dell’impresa: modelli
Prerequisiti
nessuno
Metodi didattici
Lezioni frontali, lavori di gruppo e analisi di casi aziendali
Modalità di verifica dell'apprendimento
Partecipazione in aula, preparazione di casi studio, esame orale finale
Testi di riferimento
Raccolta di letture a cura del docente
Torrisi, S. (2022). Strategic Management. Selection of Readings. McGraw-Hill Education Create.
(cap. 1-7)
Materiale addizionale (obbligatorio)
Barney J.B. 2001. Resource-based theories of competitive advantage: A ten year retrospective on the resource-based view. Journal of Management, 27: 643–650.
Besanko D., Dranove D., Shanley M., Shaefer, S. 2016., Economics of Strategy, Wiley, Hoboken, NJ, VII edition, chapters 3, 4.
Ghemawat P. 2010. Strategy and the Business Landscape. Pearson International Edition, London, chapters 4 , 5.
M. E. Porter. 1996. What is Strategy. Harvard Business Review. November-December, 61-78.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
Sustainable Development Goals
Learning objectives
At the end of this module students will acquire the core concepts and analytical tools needed to understand the competitive environment and to strive in global markets.
Contents
The program of thist module offers an overview of firm market strategies, by providing students with the analytical tools needed to understand competitive strategies, corporate strategy and international business strategies.
Detailed program
1. Introduction to competitive strategy
2. Business model and strategy
3. Strategic behavior and competitors’ profiling
4. Market analysis and firm’s competences
5. Entrepreneurial strategy and competitive dynamics
6. Vertical integration and diversification strategies
7. Globalization and international trade
8. International business models
Prerequisites
none
Teaching methods
Lectures, group discussion and case studies
Assessment methods
Class participation, case submission and final oral exam
Textbooks and Reading Materials
Reading package
Torrisi, S. (2022). Strategic Management. Selection of Readings. McGraw-Hill Education Create.
(Module I: chapters 1-7; Module II: chapters 8-18).
**Additional (mandatory) reading material
Barney J.B. 2001. Resource-based theories of competitive advantage: A ten year retrospective on the resource-based view. Journal of Management, 27: 643–650.
Besanko D., Dranove D., Shanley M., Shaefer, S. 2016., Economics of Strategy, Wiley, Hoboken, NJ, VII edition, chapters 3, 4.
Ghemawat P. 2010. Strategy and the Business Landscape. Pearson International Edition, London, chapters 4 , 5.
M. E. Porter. 1996. What is Strategy. Harvard Business Review. November-December, 61-78.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
