Course Syllabus
Learning objectives
The course will focus on strategic management and development of feasible strategies conducive to the development of competitive and sustained competitive advantages. The course takes a theoretical approach to review the most salient theories of strategic management and then builds to create applications related to the business model for an enterprise operating within the tourism, travel and/or cultural industries.
Contents
Key contents:
Strategic analysis and construction of SWOT analysis to determine sources of competitive advantage.
Understanding Managerial Decision-Making Processes and cognitive biases.
Development of alternative strategies, conducive to the creation and capturing of value.
Detailed program
1 Fundamentals of Strategic Management
2 Industry and External Analysis
3 Firm Specific Internal Analysis
4 Alternative Strategy Development
5 Judgement in Managerial Decision
6 Value Creation and Value Capturing Approaches
Prerequisites
Basic knowledge of the main business and management concepts.
Teaching methods
Lectures by the teacher with active participation of students; individual and group work prepared and discussed during the course.
Assessment methods
Attending students: written exam and project work.
Non-attending students: oral exam and short paper.
Textbooks and Reading Materials
Lecture notes and Articles provided by the teacher.
Semester
Spring
Teaching language
English
Key information
Staff
-
Gustavo Adolfo Barboza Rodriguez
-
Alessandro Braga
-
Emanuele Massimiliano Corsico Piccolini