Course Syllabus
Learning objectives
The course will focus on management and entrepreneurial concepts and tools within tourism, travel and cultural organizations. The course will take a practical and case study based approach asking students to work together to develop a business model for an enterprise operating within the tourism, travel and/or cultural industries.
Contents
Key contents:
Management, especially management accounting and performance management;
Community based and sustainable business models in the tourism, travel and cultural industries;
Digitization and place based approaches to governance of the tourism system.
Detailed program
1 The nature of organisations and organisational structures
2 Entrepreneurship - from business idea to business plan
3 Business models in tourism
4 Community based tourism
5 Governance of the tourism system
6 How to write a Business Plan
7 Management accounting system
8 Revenue Management & Dynamic pricing
9 Performance management
10 Managing & controlling your web reputation
Prerequisites
Basic knowledge of the main business and management concepts.
Teaching methods
Lectures by the teacher with active participation of students; guest speakers; individual and group work prepared and discussed during the course. Other experiential opportunities for students, individually or in groups, will be proposed by the teacher (for example watching films, participating in events, visiting organizations).
Assessment methods
Attending students: written exam and project work.
Non-attending students: oral exam and short paper.
Textbooks and Reading Materials
Articles provided by the teacher.
Semester
Spring
Teaching language
English
Key information
Staff
-
Alessandro Angelo Sancino
-
Alessandro Braga
-
Emanuele Massimiliano Corsico Piccolini