Skip to main content
If you continue browsing this website, you agree to our policies:
  • Condizioni di utilizzo e trattamento dei dati
Continue
x
If you continue browsing this website, you agree to our policies:
  • Condizioni di utilizzo e trattamento dei dati
Continue
x
e-Learning - UNIMIB
  • Home
  • My Media
  • More
Listen to this page using ReadSpeaker
English ‎(en)‎
English ‎(en)‎ Italiano ‎(it)‎
 Log in
e-Learning - UNIMIB
Home My Media
Percorso della pagina
  1. Psychology
  2. Master Degree
  3. Psicologia Sociale, Economica e delle Decisioni [F5112P - F5106P]
  4. Courses
  5. A.A. 2022-2023
  6. 1st year
  1. Laboratory of Methods
  2. Summary
Insegnamento con unità didattiche Course full name
Laboratory of Methods
Course ID number
2223-1-F5106P008
Course summary SYLLABUS

Blocks

Skip Teaching units

Teaching units

Course full name Laboratory of Qualitative Methods - A Course ID number 2223-1-F5106P008-F5106P008M-A
Course summary SYLLABUS
Course full name Laboratory of Quantitative Methods - B Course ID number 2223-1-F5106P008-F5106P008M-B
Course summary SYLLABUS
Course full name Laboratory of Quantitative Methods - A Course ID number 2223-1-F5106P008-F5106P009M-A
Course summary SYLLABUS
Course full name Laboratory of Quantitative Methods - B Course ID number 2223-1-F5106P008-F5106P009M-B
Course summary SYLLABUS
Course full name Laboratory of Quantitative Methods - C Course ID number 2223-1-F5106P008-F5106P009M-C
Course summary SYLLABUS
Course full name Laboratory of Quantitative Methods - Supporto studenti Course ID number 2223-1-F5106P008-F5106P009M-S
Course summary
Course full name Research Experiences Course ID number 2223-1-F5106P008-F5106P010M
Course summary

Course Syllabus

  • Italiano ‎(it)‎
  • English ‎(en)‎
Export

Area di apprendimento

Area dell'apprendimento esperienziale

Obiettivi formativi

Conoscenza e comprensione

Modulo qualitativo

  • L’analisi della domanda; La formulazione del progetto di ricerca; La scelta dello strumento qualitativo: intervista e/o focus group; La pianificazione delle modalità di raccolta dati

Modulo quantitativo

  • Identificare l’analisi corretta da eseguire tra Analisi in Componenti Principali, una regressione ed un'analisi di varianza per poter testare un'ipotesi; Identificare le variabili per poter svolgere l’analisi

Capacità di applicare conoscenza e comprensione

Modulo qualitativo

  • Sviluppare un progetto di ricerca qualitativa nell’ambito del marketing; Condurre un focus group/intervista; Presentare il proprio progetto di ricerca

Modulo quantitativo

  • Svolgere Analisi in Componenti Principali, una regressione ed un'analisi di varianza in SPSS; Interpretare i risultati

Contenuti sintetici

Programma esteso

Prerequisiti

Metodi didattici

Modalità di verifica dell'apprendimento

Testi di riferimento

Sustainable Development Goals

ISTRUZIONE DI QUALITÁ
Export

Learning area

Experiential learning

Learning objectives

Knowledge and understanding

Qualitative module

  • The demand analysis; The qualitative research project; The choice of the method: focus group and/or qualitative interview; Planning data collection

Quantitative module

  • Identifying the correct analysis to be performed among a Principal Component Analysis, a Regression, and Analysis of Variance to test an hypothesis; Identifying variables to run analysis

Applying knowledge and understanding

Qualitative module

  • To write a qualitative marketing research project; To conduct a focus group/qualitative interview; To present a research project

Quantitative module

  • Running a Principal Component Analysis, a Regression, and Analysis of Variance in SPSS; Interpreting Results

Contents

Detailed program

Prerequisites

Teaching methods

Assessment methods

Textbooks and Reading Materials

Sustainable Development Goals

QUALITY EDUCATION
Enter

Key information

ECTS
8
Term
Annual
Activity type
Mandatory
Course Length (Hours)
58
Degree Course Type
2-year Master Degreee
Language
Italian

Staff

    Teacher

  • EC
    Erica Casini
  • GC
    Giulio Costantini
  • LM
    Lorenzo Montali

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Guest access

Sustainable Development Goals

QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
QUALITY EDUCATION

You are not logged in. (Log in)
Policies
Get the mobile app
Powered by Moodle
© 2025 Università degli Studi di Milano-Bicocca
  • Privacy policy
  • Accessibility
  • Statistics