Syllabus del corso
Obiettivi formativi
Strategic Management fornisce agli studenti agli strumenti necessari per comprendere il comportamento delle imprese e l'interazione strategica in diversi tipi di mercato. L’insegnamento studia le strategie e l'imprenditorialità con particolare attenzione ai mercati globali ed è composto da 2 moduli:
1) Competitive Strategy
2) Innovation Management and Entrepreneurship
Competitive Strategy
Alla fine del primo modulo gli studenti acquisiranno concetti chiave e strumenti analitici necessari per identificare e valutare le scelte strategiche delle imprese che operano in mercati globali.
Innovation Management and Entrepreneurship
Alla fine del secondo modulo gli studenti acquisiranno i concetti chiave e gli strumenti di analisi necessari per capire come gestire il cambiamento tecnologico e di mercato sia in imprese affermate che in nuove imprese.
Contenuti sintetici
Il programma del primo modulo fornisce un inquadramento generale delle strategie di mercato delle imprese, fornendo agli studenti anche strumenti analitici per l'analisi delle strategie competitive, delle strategie corporate e e dei processi di internazionalizzazione.
Il programma del secondo modulo si focalizza sulla creazione e sul mantenimento del vantaggio competitivo dell’impresa in condizioni di rapido cambiamento tecnologico e di mercato. Questo tema viene affrontato analizzando: (a) le strategie di innovazione e i modelli di business di imprese leader e di imprese inseguitrici; (b) l’elaborazione del business plan delle nuove imprese
Programma esteso
Modulo I - Competitive Strategy
1. Introduzione alle strategie competitive
2. Modello di business e strategia
3. Comportamento strategico e analisi della concorrenza
4. Analisi di mercato e competenze dell’impresa
5. Strategie imprenditoriali e dinamica competitiva
6. Strategie di integrazione verticale e orizzontale
7. Globalizzazione e commercio internazionale
8. Internazionalizzazione dell’impresa: export, investimenti diretti all’estero e alleanze
Modulo II - Innovation Management and Entrepreneurship
1. Fonti di innovazione
2. Tipi e modelli di innovazione
3. Strategie competitive e innovazione in diversi mercati
4. Il timing dell’innovazione e dell’entrata nel mercato
5. Le strategie di protezione dell’innovazione
6. Nuovi modelli di business
7. Il business plan nelle nuove imprese
Prerequisiti
nessuno
Metodi didattici
Lezioni frontali, lavori di gruppo e analisi di casi aziendali
Modalità di verifica dell'apprendimento
Partecipazione in aula, preparazione di casi studio, esame orale finale
Testi di riferimento
Raccolta di letture a cura del docente
Torrisi, S. (2022). Strategic Management. Selection of Readings. Laurea Magistrale in Marketing e Mercati Globali – Indirizzo Marketing Globale. McGraw-Hill Education Create.
(Modulo I: cap. 1-7; Modulo II: cap. 8-18)
Materiale addizionale (obbligatorio)
Modulo I
Barney J.B. 2001. Resource-based theories of competitive advantage: A ten year retrospective on the resource-based view. Journal of Management, 27: 643–650.
Besanko D., Dranove D. 2017., Shanley M. Economics of Strategy, Wiley, Hoboken, NJ, chapters 5, 6.
Ghemawat P. 2010. Strategy and the Business Landscape. Pearson International Edition, London, chapters 4 , 5.
M. E. Porter. 1996. What is Strategy. Harvard Business Review. November-December, 61-78.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
Modulo II
Chesbrough, H. 2011. The Case for Open Services Innovation: The Commodity Trap. California Management Review, 53(3): 5-20.
Rivette, K.G. and D. Kline. 2000. Discovering New Value of Intellectual Property. Harvard Business Review, Jan-February: 54-66.
Teece, D. 2010. Business Models, Business Strategy and Innovation. Long Range Planning. 43(2-3): 172-194.
Materiale addizionale per discussione di casi aziendali sarà reso disponibile dal docente nella piattaforma e-learning.
Sustainable Development Goals
Learning objectives
The course of Strategic Management introduces students to the analytical tools required to understand firm behaviour and strategic interaction in different markets. The course studies competitive strategies and entrepreneurship with a particular attention to global market and is structured in two modules :
1) Competitive Strategy
2) Innovation Management and Entrepreneurship
Competitive Strategy
At the end of the first module students will acquire the core concepts and analytical tools needed to understand the competitive environment and to strive in global markets.
Innovation Management and Entrepreneurship
At the end of the second module, students will acquire core concepts and analytical tools required to understand how to manage technical and market change in established firms and new enterprises.
Contents
The program of the first module offers an overview of firm market strategies, by providing students with the analytical tools needed to understand competitive strategies, corporate strategy and international business strategies.
The program of the second module focuses on the creation and maintenance of competitive advantage in conditions of rapid technical and market change. This topic is treated by analyzing: (a) the innovation strategies and business models of market leaders and followers; (b) the business plan of new enterprises.
Detailed program
Module I - Competitive Strategy
1. Introduction to competitive strategy
2. Business model and strategy
3. Strategic behavior and competitors’ profiling
4. Market analysis and firm’s competences
5. Entrepreneurial strategy and competitive dynamics
6. Vertical integration and diversification strategies
7. Globalization and international trade
8. International business: exportation, foreign direct investment and inter-firm alliances
Module II - Innovation Management and Entrepreneurship
1. Sources of innovation
2. Types and patterns of innovation
3. Competitive strategies and innovation in different markets
4. Timing of entry
5. Protecting innovation
6. The business plan of new enterprises
Prerequisites
none
Teaching methods
Lectures, group discussion and case studies
Assessment methods
Class participation, case submission and final oral exam
Textbooks and Reading Materials
Reading package
Torrisi, S. (2022). Strategic Management. Selection of Readings. Laurea Magistrale in Marketing e Mercati Globali. McGraw-Hill Education Create.
(Module I: chapters 1-7; Module II: chapters 8-18).
Additional (mandatory) reading material - Module I
Barney J.B. 2001. Resource-based theories of competitive advantage: A ten year retrospective on the resource-based view. Journal of Management, 27: 643–650.
Besanko D., Dranove D. 2017., Shanley M. Economics of Strategy, Wiley, Hoboken, NJ, chapters 5, 6.
Ghemawat P. 2010. Strategy and the Business Landscape. Pearson International Edition, London, chapters 4 , 5.
M. E. Porter. 1996. What is Strategy. Harvard Business Review. November-December, 61-78.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
Module II
Chesbrough, H. 2011. The Case for Open Services Innovation: The Commodity Trap. California Management Review, 53(3): 5-20.
Rivette, K.G. and D. Kline. 2000. Discovering New Value of Intellectual Property. Harvard Business Review, Jan-February: 54-66.
Teece, D. 2010. Business Models, Business Strategy and Innovation. Long Range Planning. 43(2-3): 172-194.
Additional material for the discussion of cases will be made available on the e-learning platform.
