Course Syllabus

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Conoscenza e comprensione

- Comprendere i processi imprenditoriali e innovativi nelle start-up

- Comprendere i processi imprenditoriali e innovativi nelle aziende consolidate

 

Capacità di applicare conoscenza e comprensione

- Saper sviluppare un progetto imprenditoriale attraverso la costruzione di un modello di business coerente

Il corso di Imprenditorialità introduce gli studenti ai processi imprenditoriali applicabili in nuove realtà (start-up) e in imprese consolidate, approfondendo le sfide, i meccanismi e gli strumenti necessari per scoprire e sfruttare opportunità imprenditoriali trasformandole in modelli di business di successo. 

Il corso è suddiviso nelle seguenti parti:

 

Parte 1. Teoria

1. Introduzione al corsi | Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione del mercato

6. Modello di business

7. Identità di marca

8. Presentare l'idea imprenditoriale

 

Parte 2. Applicata

 

1. Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione di mercato

6. Modello di business

7. Identità di marca

8. Presentare l’idea imprenditoriale

9. Lavori finali degli studenti

  • elementi di economia aziendale
  • elementi di sociologia economica
  • background di strategia aziendale


Fluidità in lingua inglese

Il corso fornisce agli studenti una esperienza pratica ed applicata di avventura imprenditoriale. Gli studenti lavoreranno in gruppi per comprendere come trasformare una idea imprenditoriale in un business. 

Il corso è tenuto in lingua inglese.

In caso di un corso solamente on-line, a causa di restrizione ulteriori dovute alla pandemia, le lezioni saranno erogate on-line tramite la piattaforma e-learning dell'Università e per ogni lezione vi sarà una parte concettuale ed una applicativa, con l'esemplificazione degli strumenti da usare.

Progetto finale di gruppo.

In caso di pandemia, la struttura dell'esame rimarrà la stessa, ma i gruppi dovranno presentare le loro idee imprenditoriali e i progetti relativi, solo on-line attraverso la piattaforma webex.


Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

 

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.


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Knowledge and understanding

- To understand entrepreneurial and innovation processes in start-ups

- To understand entrepreneurial and innovational processes in corporate settings

 

Applying knowledge and understanding

- At the end of the course students will be able to develop their entrepreneurial idea and design a consistent business model

The course of Entrepreneurship aims at introducing students to those entrepreneurial processes that occur in start-ups and in corporate setting, offering a panorama of challenges, frameworks and tools needed to spot and exploit entrepreneurial opportunities, turning them into successful business models.

The course is divided in the following parts:

 

Part 1. Class lectures

 

1. Introduction to the course | Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Model

7. Branding and visual identity

8. Pitch and Story Telling


 

Part 2. Practical exercises

 

1. Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Modeling

7. Brand Identity

8. Business Storytelling and Pitching

9. Students projects' Final Pitch | Q&A

  • basics of management
  • basics of economic sociology
  • background in strategic management


Fluency in English

This course will provide students with a hands-on experience on a typical entrepreneurial journey. Student will work in teams learning how to turn an idea into a business.      

The course is offered only in English.

In case of an on-line only version of our course, due to pandemic restrictions, classes will be held online through the university platform and for each class meeting there will be a conceptual part and an applied one, with the exemplification of the tools to be used.

Final team project presentation.

In case of pandemic, the exam structure will be the same but teams will pitch their business ideas and entrepreneurial projects on-line through webex meetings.


Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

 

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.


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Key information

Field of research
SECS-P/07
ECTS
8
Term
Second semester
Activity type
Mandatory to be chosen
Course Length (Hours)
56
Degree Course Type
Degree Course

Staff

    Teacher

  • Fernando Alberti
    Fernando Alberti

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)