- Area Economico-Statistica
- Corso di Laurea Magistrale
- Marketing e Mercati Globali [F7702M]
- Insegnamenti
- A.A. 2020-2021
- 2° anno
- Innovation Management
- Introduzione
Syllabus del corso
Learning objectives
The
course aims to enable students to:
- Understand the key innovation management concepts
- Manage the main innovation management theories
- Use the tools and techniques required to improve innovation performance
Contents
The course aims to
deepen the theoretical and methodological bases to manage innovation within a global competitive scenario. Additionally, the course aims to provide students with the appropriate skills and tools for supporting innovation development in global markets.
Detailed program
Understanding innovation and innovation management
Innovation in context
Service innovation
Developing an innovation strategy
Generating innovative ideas
Selecting the innovation portfolio
Implementing innovations
People culture and innovation
Innovation - Performance and Capability
Prerequisites
n.a.
Teaching methods
In order to better balance theory and practice, topics will be presented combining lectures and talks.
Due to the Covid-19 emergency, classes will be held on remote, mainly synchronously.
Recorded lectures and lectures notes will be uploaded on the e-learning page of the course.
Assessment methods
At the end of the course there will be a written examination (also in case of the pandemic emergency).
For
attending students the assessment is based on the resources made available through the e-learning platform. The exam consists of a written test with open-ended questions and lasts about 45 minutes.
For
non-attending students, the
exam is based on the reference text and consists of a written test with open-ended questions, which lasts about 45 minutes.
Please note: no midterm exam
Textbooks and Reading Materials
K. Goffin & R. Mitchell
Innovation Management - Effective strategy and implementation (Third Edition)
Macmillan International
Semester
Second semester
Teaching language
English