Course Syllabus

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Management and service design

Elisabetta Marafioti (UNIMIB); Daniela Pianezza (University of Essex)

English

Program:

·       Introduction into the basic principles and key literature of service management with special emphasis on service marketing.

·       Service concepts,

·       Service design

·       Service strategy,

·       Communicating and positioning services in competitive markets.

 

Objectives: the course aims to provide an in-depth insight in designing, managing and delivering quality services (tools and strategies that address these challenges). It also develop an understanding of the “state of the art” service management thinking and promote a customer service-oriented thinking.


Evaluation: Paper

5 CFU - 40 hours

II year, I semester

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Key information

Staff

    Teacher

  • Monica Carminati
    Monica Carminati
  • Elisabetta Marafioti
    Elisabetta Marafioti
  • LM
    Laura Mariani
  • Mattia Martini
    Mattia Martini
  • AS
    Alessandro Angelo Sancino
  • Benedetta Trivellato
    Benedetta Trivellato

Enrolment methods

Manual enrolments