The lab is useful for learning to take care of the content we publish online, but also to learn how to write an email, to give shape to texts for the web, to organize them on an online page, to notice the differences between contexts and formats.

We will focus on the role of the writer, of how important it is to think of yourself as a writer. We will understand how to identify the message and the things to say, focusing on the tones, keywords and form of the content. We will analyze the context and the target audience to get to ask the right questions. We will experiment with narrative interviews and field research. We will address the reader, define the personas and their behavior. We will talk about the job of the designer and what are the things to keep in mind when designing, exactly as those who deal with web content. We will look at good and bad examples and discuss each individual or group exercise in class. We will alternate theory and practice. You'll write a lot.