Course Syllabus
Obiettivi formativi
Conoscenza e comprensione
- Comprendere i processi imprenditoriali e innovativi nelle start-up
Capacità di applicare conoscenza e comprensione
- Saper sviluppare un progetto imprenditoriale attraverso la costruzione di un modello di business coerente
Contenuti sintetici
Il corso di Imprenditorialità introduce gli studenti ai processi imprenditoriali applicabili in nuove realtà (start-up) e in imprese consolidate, approfondendo le sfide, i meccanismi e gli strumenti necessari per scoprire e sfruttare opportunità imprenditoriali trasformandole in modelli di business di successo.
Programma esteso
il modulo Entrepreneurship sarà dedicato allo sviluppo di una idea di business.
1. Idea Development
2. Customer Development
3. Industry research
4. Value Proposition
5. Market Validation - Customer analysis
6. Business Model canvas
7. Operations and Revenues
8. Entrepreneurial Finance
-
International Expansion
-
Final Presentations
Prerequisiti
- elementi di economia aziendale
- elementi di sociologia economica
- background di strategia aziendale
Fluidità in lingua inglese
Metodi didattici
Il corso fornisce agli studenti una esperienza pratica ed applicata di avventura imprenditoriale. Gli studenti lavoreranno in gruppi per comprendere come trasformare una idea imprenditoriale in un business.
Il corso è tenuto in lingua inglese.
Modalità di verifica dell'apprendimento
Progetto finale di gruppo:
Presentazioni e report finale
Testi di riferimento
Case studies, slides and articles will available on the e-learning platform.
Course book
Di Pietro (2021) Crowdfunding for Entrepreneurs: Developing Strategic Advantage through Entrepreneurial Finance
Barringer, B. R. /Ireland (2005 or later editions). Entrepreneurship: Successfully launching new ventures. Pearson Education India.
Learning objectives
Knowledge and understanding
- To understand entrepreneurial and innovation processes in start-ups
Applying knowledge and understanding
- At the end of the course students will be able to develop their entrepreneurial idea and design a consistent business model
Contents
The course of Entrepreneurship aims at introducing students to those entrepreneurial processes that occur in start-ups and in corporate setting, offering a panorama of challenges, frameworks and tools needed to spot and exploit entrepreneurial opportunities, turning them into successful business models.
Detailed program
The Entrepreneurship module, will be devoted to the development of a business idea.
1. Idea Development/opportunity recognition
2. Customer Development
3. Industry research
4. Value Proposition
5. Market Validation - Customer analysis
6. Business Model canvas
7. Operations and Revenues
8. Entrepreneurial Finance
-
International Expansion
-
Final Presentations
Prerequisites
- basics of management
- basics of economic sociology
- background in strategic management
Fluency in English
Teaching methods
This course will provide students with a hands-on experience on a typical entrepreneurial journey. Student will work in teams learning how to turn an idea into a business.
The course is offered only in English.
Assessment methods
Final team project presentation and report
Textbooks and Reading Materials
Case studies, slides and articles will available on the e-learning platform.
Course book
Di Pietro (2021) Crowdfunding for Entrepreneurs: Developing Strategic Advantage through Entrepreneurial Finance
Barringer, B. R. /Ireland (2005 or later editions). Entrepreneurship: Successfully launching new ventures. Pearson Education India.