Course Syllabus

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IMPRESE, INNOVAZIONE E INFRASTRUTTURE | CONSUMO E PRODUZIONE RESPONSABILI
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Management and service design

Elisabetta Marafioti (UNIMIB); Mattia Martini (UNIMIB); Alessandro Sancino (UNIMIB); Fulvio Scognamiglio (OPEN U.) Benedetta Trivellato (UNIMIB); Daniela Pianezza (UNIVR)

English

Program:

· Introduction into the basic principles and key literature of service management with special emphasis on service marketing.

· Service concepts,

· Service design

· Service strategy,

· Communicating and positioning services in competitive markets.

Objectives: the course aims to provide an in-depth insight in designing, managing and delivering quality services (tools and strategies that address these challenges). It also develop an understanding of the “state of the art” service management thinking and promote a customer service-oriented thinking.

Evaluation: Paper

3 CFU - 24 hours

II year, I semester

INDUSTRY, INNOVATION AND INFRASTRUCTURE | RESPONSIBLE CONSUMPTION AND PRODUCTION
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Key information

Staff

    Teacher

  • Elisabetta Marafioti
    Elisabetta Marafioti
  • Mattia Martini
    Mattia Martini
  • DP
    Daniela Pianezzi
  • AS
    Alessandro Angelo Sancino
  • FS
    Fulvio Scognamiglio
  • Benedetta Trivellato
    Benedetta Trivellato

Enrolment methods

Manual enrolments

Sustainable Development Goals

INDUSTRY, INNOVATION AND INFRASTRUCTURE - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
RESPONSIBLE CONSUMPTION AND PRODUCTION - Ensure sustainable consumption and production patterns