Course Syllabus

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Il corso ha l’obiettivo di offrire una panoramica il più possibile completa sulle dinamiche mediali contemporanee, e sull’influsso che esse hanno sulla cultura. Attraverso l'analisi del funzionamento dei nuovi media, il corso permette di approfondire nozioni relative alle caratteristiche tecnologiche, culturali e sociali dell'ecosistema mediale contemporaneo, formando studentesse e studenti in vista di sbocchi occupazionali in questo campo.

Nella prima parte si analizzeranno i cambiamenti dell’industria mediale nel nuovo secolo, cercando di mettere in luce le trasformazioni tecnologiche e digitali che hanno profondamente modificato questo settore. Nella seconda parte ci si focalizzerà nell’analizzare la nascita e la struttura dell’industria culturale sui social media.

Parte prima Cultura, tecnologia e media I media digitali: storia e contesti socialiI paradigmi per studiare l’innovazione tecnologica Studiare i media digitali in prospettiva storica Digitale e modelli di società Il computer Internet La telefonia mobile La digitalizzazione dei media analogici

Parte seconda Le strategie delle piattaforme Cambiamenti istituzionali Gli intermediari dei social media Il cambiamento delle pratiche culturali I settori dell’enterteinment I videogiochi Celebrity e influencer

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Il Corso si compone di 56 ore, di cui indicativamente il 50% con didattica erogativa (lezioni frontali con utilizzo di slides, audio e video) e il 50% con didattica interattiva (esercitazioni, lavori in sottogruppo, presentazione di casi di studio a partire dai quali sviluppare lavori individuali e in sottogruppo, preparati e discussi durante il corso.

Esame scritto finale. Nell'esame scritto sarà verificata la pertinenza della risposta, il grado di conoscenza dell’argomento, la chiarezza espositiva e la capacità argomentativa e la precisione terminologica.

  1. Balbi, G. Magaudda, P. (2021) I media digitali. La storia, i contesti sociali, le narrazioni, Laterza, Roma-Bari
SCONFIGGERE LA POVERTÀ | SALUTE E BENESSERE | ISTRUZIONE DI QUALITÁ | PARITÁ DI GENERE | LAVORO DIGNITOSO E CRESCITA ECONOMICA | RIDURRE LE DISUGUAGLIANZE | CITTÀ E COMUNITÀ SOSTENIBILI | CONSUMO E PRODUZIONE RESPONSABILI | PACE, GIUSTIZIA E ISTITUZIONI SOLIDE | PARTNERSHIP PER GLI OBIETTIVI
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The course aims to provide an overview of contemporary media dynamics, particularly emphasizing the influence they have on culture. By studying the functioning of new media, the course will allow students to deepen their understanding of the technological, social and cultural underpinnings of the contemporary media ecosystem, and will provide them with tools that will be useful during their work life.

In the first part we will analyze the changes in the media industry in the new century, trying to highlight the technological and digital transformations that have profoundly changed this sector. In the second part we will focus on analyzing the birth and structure of the creative industry on social media.

Culture, technology and media Digital media: history and social contexts Paradigms for studying technological innovation Studying digital media in historical perspectiveModels of digital society The Computer Internet Mobile phone The digitization of analog media

Part Two Platform strategies Istitutional changes Social media intermediaries Shifting cultural practices Entertainment sectors Video games Celebrities and influencers. Public shaming Memes and society

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The Course consists of 56 hours, of which approximately 50 percent is with didactic delivery (lectures with use of slides, audio and video) and 50 percent with interactive teaching (exercises, subgroup work, presentation of case studies from which to develop individual and subgroup work, prepared and discussed during the course.

Final written exam. The aim of the exam is to asess the comprehension degree of the issues dealt with in the course, the argumentative skills, the clarity of exposition, the accuracy of sociological terminology.

  1. Balbi, G. Magaudda, P. (2021) I media digitali. La storia, i contesti sociali, le narrazioni, Laterza, Roma-Bari
NO POVERTY | GOOD HEALTH AND WELL-BEING | QUALITY EDUCATION | GENDER EQUALITY | DECENT WORK AND ECONOMIC GROWTH | REDUCED INEQUALITIES | SUSTAINABLE CITIES AND COMMUNITIES | RESPONSIBLE CONSUMPTION AND PRODUCTION | PEACE, JUSTICE AND STRONG INSTITUTIONS | PARTNERSHIPS FOR THE GOALS
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Key information

Field of research
SPS/08
ECTS
8
Term
Second semester
Activity type
Mandatory to be chosen
Course Length (Hours)
56
Degree Course Type
2-year Master Degreee
Language
Italian

Staff

    Teacher

  • MB
    Marco Briziarelli

    • Tutor

  • ED
    Eleonora Di Molfetta

Students' opinion

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Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)

Sustainable Development Goals

NO POVERTY - End poverty in all its forms everywhere
GOOD HEALTH AND WELL-BEING - Ensure healthy lives and promote well-being for all at all ages
QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
GENDER EQUALITY - Achieve gender equality and empower all women and girls
DECENT WORK AND ECONOMIC GROWTH - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
REDUCED INEQUALITIES - Reduce inequality within and among countries
SUSTAINABLE CITIES AND COMMUNITIES - Make cities and human settlements inclusive, safe, resilient and sustainable
RESPONSIBLE CONSUMPTION AND PRODUCTION - Ensure sustainable consumption and production patterns
PEACE, JUSTICE AND STRONG INSTITUTIONS - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
PARTNERSHIPS FOR THE GOALS - Strengthen the means of implementation and revitalize the global partnership for sustainable development