Syllabus del corso
Titolo
Marketing Strategy and Consumer Behaviour
Docente(i)
Elisa Arrigo / Nadia Olivero
Lingua
English
Breve descrizione
The course provides an understanding of the marketing challenges faced by companies and the foundations of the marketing concept, to mention also the latest marketing trends and creative marketing approaches. Moreover, the course provides an overview of the main topics of consumer behavior to familiarize with the theories and the methodological aspects integrating theoretical contributions with case studies.
CFU / Ore
12 hours
Periodo di erogazione
January-February 2025
Sustainable Development Goals
Title
Marketing Strategy and Consumer Behaviour
Teacher(s)
Elisa Arrigo / Nadia Olivero
Language
English
Short description
The course provides an understanding of the marketing challenges faced by companies and the foundations of the marketing concept, to mention also the latest marketing trends and creative marketing approaches. Moreover, the course provides an overview of the main topics of consumer behavior to familiarize with the theories and the methodological aspects integrating theoretical contributions with case studies.
CFU / Hours
12 hours
Teaching period
January-February 2025
