Syllabus del corso
Sustainable Development Goals
Title
Management and service design
Teacher(s)
Monica Carminati (UNIMIB); Elisabetta Marafioti (UNIMIB); Mattia Martini (UNIMIB); Alessandro Sancino (UNIMIB); Fulvio Scognamiglio (OPEN U.) Benedetta Trivellato (UNIMIB);
Language
English
Short description
Program:
· Introduction into the basic principles and key literature of service management with special emphasis on service marketing.
· Service concepts,
· Service design
· Service strategy,
· Communicating and positioning services in competitive markets.
Objectives: the course aims to provide an in-depth insight in designing, managing and delivering quality services (tools and strategies that address these challenges). It also develop an understanding of the “state of the art” service management thinking and promote a customer service-oriented thinking.
Evaluation: Paper
CFU / Hours
3 CFU - 24 hours
Teaching period
II year, I semester
