The Entrepreneurship Lab module aims to enable students to apply the concepts introduced in the Business Planning module to the concrete development of their own entrepreneurial project. The module focuses on enabling students to refine and validate an idea, align market analysis, strategy and operations, and ensure overall project coherence. Drawing on key entrepreneurship frameworks, it emphasizes opportunity recognition, customer discovery, value proposition development and iterative testing.

The objective is to support students in developing a coherent, feasible and well-structured venture concept, strengthening their critical thinking, decision-making and communication skills. Through project work, case discussions and interaction with entrepreneurial practice, students are prepared to finalize and present a solid business plan and pitch in coordination and together with the Business Planning module.

Knowledge and understanding
At the end of the module(s) the student should have a fundamental understanding of:
• key concepts of entrepreneurship and innovation applied to a real project;
• development and refinement of an entrepreneurial idea;
• experimentation processes (POC, prototyping, MVP);
• startup dynamics and common challenges.

Applying knowledge and understanding
At the end of the module(s) the student should be able to:
• apply strategy and market analysis tools to their own project;
• integrate concepts from both modules into a coherent business plan;
• prepare and deliver a structured pitch.

Making judgments
At the end of the module(s) the student should be able to:
• critically evaluate the coherence and feasibility of their project;
• identify strengths, weaknesses and risks;
• apply lessons from startup case studies.

Communication skills
At the end of the module(s) the student should be able to:
• present objectives and assumptions in a structured way;
• explain and defend their entrepreneurial idea;
• communicate effectively within a team and in a pitch format.