• The module familiarizes students with the fundamental theories, models and principles of entrepreneurship and innovation through a practical approach. Students will explore key theoretical frameworks such as Schumpeterian innovation and creative destruction, effectuation theory, the resource-based view, and the lean startup methodology, alongside practical models like the Business Model Canvas and the Javelin Board.

• The course discusses psycho-cognitive antecedents of entrepreneurial intention by running a simple experiment with students to identify the drivers of entrepreneurial activities and mindset. The objective is to explore the personal side of entrepreneurship—what drives entrepreneurs and how entrepreneurial intentions are formed. Psychological traits of entrepreneurs (risk tolerance, resilience) and entrepreneurial mindset and learning orientation, theory of planned behavior and entrepreneurial intention models can be addressed through the experiment, self-assessment tools (e.g., entrepreneurial profile tests) and related discussions.

• Through the lectures, various case studies of real startups—including their strategic pivots, successes, and failures—will be examined. The case studies will allow students to explore real-world entrepreneurial decisions and strategies by analyzing examples from startups in Italy and internationally. Topics such as pivoting, funding, and market entry will be investigated. The objective is to guide students through a learning process that fosters professional growth and practical competence. Additionally, some sessions can feature guest speakers who have experience as start-uppers.

• Part of the module will be dedicated to support students in preparing their pitch presentation, a group task mainly carried out in the business plan module and contributing to the overall course evaluation. Students’ support will be focused on the specific topics of entrepreneurship.