The laboratory module instructs regarding the purpose and structure of a business plan, conducting feasibility analysis, and evaluating industry and market conditions. Attention is given to teaching students how to prepare and present a real business plan. To this purpose, the course covers financial projections, providing tools for evaluating profitability of strategic options and attracting investors.

Knowledge and understanding

At the end of the module the student will have a fundamental understanding of:

• importance of competitive business idea;
• strategy development;
• market analysis;
• management and operation aspects;
• developing business plans.

Applying knowledge and understanding

At the end of the module the student will be able to:

• develop a business idea;
• conduct market analyses;
• design competitive strategies;
• develop a business plan;
• present a business idea in the form of a pitch presentation (together with the Entrepreneurship module).

Making judgements

At the end of the module the student will be able to:

• apply the acquired knowledge in various business contexts;
• transfer concepts and approaches introduced in the module to many fields;
• master the language and concepts discussed in the module.

Communication skills

At the end of the module the student should be able to

• analyse problems in the areas covered by the module in a clear and concise way;
• explain with an appropriate language the objectives, procedures and results of the elaborations carried out.