Course Syllabus
Obiettivi formativi
Il corso di propone di introdurre gli studenti alle strategie, all’organizzazione complessiva e alla gestione dei principali processi dell’impresa.
Contenuti sintetici
Il corso affronta diverse tematiche riguardanti il management dell’impresa: l’analisi dell’ambiente competitivo, le risorse e competenze dell’impresa, il modello di business, strategie competitive, il marketing e la gestione delle attività produttive.
Programma esteso
Il sistema impresa e l’ambiente competitivo
Le risorse e le competenze distintive nel sistema impresa
Il business model
La pianificazione strategica
Il rafforzamento del vantaggio competitivo: azioni strategiche, timing e ampiezza delle operazioni
Le strategie competitive nei mercati internazionali
Progettazione organizzativa e gestione del capitale umano
Il marketing
Produzione e gestione delle scorte
Metodi didattici
Lezioni frontali
Modalità di verifica dell'apprendimento
Esame orale.
Alla fine del corso gli studenti possono sostenere un esame scritto
Testi di riferimento
Raccolta di letture. Market-Driven Management. Create McGraw-Hill Education (aa. 2019-20)
Helfat, C.E. ande Peteraf, M.A., 2015. Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36(6), pp.831-850.
Greenstein, S. (2017). The reference wars: Encyclopædia Britannica's decline and Encarta's emergence. Strategic Management Journal, 38: 995-1017.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
Minbaeva,D., Pedersen,T., Björkman,I., Fey C.F. and Park H.J. (2014) MNC knowledge transfer, subsidiary absorptive capacity and HRM. Journal of International Business Studies, 45 (1): 38-51.
Torrisi, S. e Graziano, H. Eserciziario di Economia e gestione delle Imprese.
Learning objectives
The course aims at introducing students to the firms’ strategy, its overall organization and the management of its main activities
Contents
The course covers various
issues concerning company management: the analysis of the competitive
environment, the firm resources and competencies, the business model, the
competitive strategies, the marketing and management of production activities.
Detailed program
The firm and its competitive environment
The firm resources and capabilities
The business model
Strategic planning and execution
Competitive strategies in international markets
Organization and human resource management
Marketing
Operations management
Teaching methods
Lectures
Assessment methods
Oral exam.
At the of the course students can taken a written exam
Textbooks and Reading Materials
Reading Package. Market-Driven Management. Create McGraw-Hill Education
Helfat, C.E. and Peteraf, M.A., 2015. Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36(6), pp.831-850.
Greenstein, S. (2017). The reference wars: Encyclopædia Britannica's decline and Encarta's emergence. Strategic Management Journal, 38: 995-1017.
Zott, C. and Amit, R. 2010. Business Model Design: An Activity Based Perspective, Long Range Planning. 43(2-3): 216-226.
Minbaeva, D., Pedersen, T., Björkman, I., Fey C. F. and Park H.J. (2014) MNC knowledge transfer, subsidiary absorptive capacity and HRM. Journal of International Business Studies, 45 (1): 38-51.
Torrisi, S. and Graziano, H. Eserciziario di Economia e gestione delle Imprese.