Course Syllabus
Obiettivi formativi
Conoscenza e comprensione
- Comprendere i processi imprenditoriali e innovativi nelle start-up
- Comprendere i processi imprenditoriali e innovativi nelle aziende consolidate
Capacità di applicare conoscenza e comprensione
- Saper sviluppare un progetto imprenditoriale attraverso la costruzione di un modello di business coerenteContenuti sintetici
Il corso di Imprenditorialità introduce gli studenti ai processi imprenditoriali applicabili in nuove realtà (start-up) e in imprese consolidate, approfondendo le sfide, i meccanismi e gli strumenti necessari per scoprire e sfruttare opportunità imprenditoriali trasformandole in modelli di business di successo.
Programma esteso
Il corso è suddiviso nelle seguenti parti:
Parte 1. Teoria
1. Introduzione al corsi | Entrepreneurial Mindset
2. Customer Development
3. Ricerche di mercato
4. Value Proposition
5. Validazione del mercato
6. Modello di business
7. Identità di marca
8. Presentare l'idea imprenditoriale
Parte 2. Applicata
1. Entrepreneurial Mindset
2. Customer Development
3. Ricerche di mercato
4. Value Proposition
5. Validazione di mercato
6. Modello di business
7. Identità di marca
8. Presentare l’idea imprenditoriale
9. Lavori finali degli studentiPrerequisiti
- elementi di economia aziendale
- elementi di sociologia economica
- background di strategia aziendale
Fluidità in lingua inglese
Metodi didattici
Il corso fornisce agli studenti una esperienza pratica ed applicata di avventura imprenditoriale. Gli studenti lavoreranno in gruppi per comprendere come trasformare una idea imprenditoriale in un business.
Il corso è tenuto in lingua inglese.Modalità di verifica dell'apprendimento
Progetto finale di gruppo.
Testi di riferimento
Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.
Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.
Learning objectives
Knowledge and understanding
- To understand entrepreneurial and innovation processes in start-ups
- To understand entrepreneurial and innovational processes in corporate settings
Applying knowledge and understanding
- At the end of the course students will be able to develop their entrepreneurial idea and design a consistent business modelContents
The course of Entrepreneurship aims at introducing students to those entrepreneurial processes that occur in start-ups and in corporate setting, offering a panorama of challenges, frameworks and tools needed to spot and exploit entrepreneurial opportunities, turning them into successful business models.
Detailed program
The course is divided in the following parts:
Part 1. Class lectures
1. Introduction to the course | Entrepreneurial Mindset
2. Customer Development
3. Industry Research
4. Value Proposition
5. Market Validation
6. Business Model
7. Branding and visual identity
8. Pitch and Story Telling
Part 2. Practical exercises
1. Entrepreneurial Mindset
2. Customer Development
3. Industry Research
4. Value Proposition
5. Market Validation
6. Business Modeling
7. Brand Identity
8. Business Storytelling and Pitching
9. Students projects' Final Pitch | Q&APrerequisites
- basics of management
- basics of economic sociology
- background in strategic management
Fluency in English
Teaching methods
This course will provide students with a hands-on experience on a typical entrepreneurial journey. Student will work in teams learning how to turn an idea into a business.
The course is offered only in English.Assessment methods
Final team project presentation.
Textbooks and Reading Materials
Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.
Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.
Staff
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Fernando Alberti
-
Stefania Ferrario