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Percorso della pagina
  1. Sociology
  2. Bachelor Degree
  3. Scienze dell'Organizzazione [E1602N - E1601N]
  4. Courses
  5. A.A. 2021-2022
  6. 3rd year
  1. Entrepreneurship
  2. Summary
Insegnamento Course full name
Entrepreneurship
Course ID number
2122-3-E1601N093
Course summary SYLLABUS

Course Syllabus

  • Italiano ‎(it)‎
  • English ‎(en)‎
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Obiettivi formativi

Conoscenza e comprensione

- Comprendere i processi imprenditoriali e innovativi nelle start-up

- Comprendere i processi imprenditoriali e innovativi nelle aziende consolidate

 

Capacità di applicare conoscenza e comprensione

- Saper sviluppare un progetto imprenditoriale attraverso la costruzione di un modello di business coerente

Contenuti sintetici

Il corso di Imprenditorialità introduce gli studenti ai processi imprenditoriali applicabili in nuove realtà (start-up) e in imprese consolidate, approfondendo le sfide, i meccanismi e gli strumenti necessari per scoprire e sfruttare opportunità imprenditoriali trasformandole in modelli di business di successo. 

Programma esteso

Il corso è suddiviso nelle seguenti parti:

 

Parte 1. Teoria

1. Introduzione al corsi | Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione del mercato

6. Modello di business

7. Identità di marca

8. Presentare l'idea imprenditoriale

 

Parte 2. Applicata

 

1. Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione di mercato

6. Modello di business

7. Identità di marca

8. Presentare l’idea imprenditoriale

9. Lavori finali degli studenti

Prerequisiti

  • elementi di economia aziendale
  • elementi di sociologia economica
  • background di strategia aziendale


Fluidità in lingua inglese

Metodi didattici

Il corso fornisce agli studenti una esperienza pratica ed applicata di avventura imprenditoriale. Gli studenti lavoreranno in gruppi per comprendere come trasformare una idea imprenditoriale in un business. 

Il corso è tenuto in lingua inglese.


Modalità di verifica dell'apprendimento

Progetto finale di gruppo.



Testi di riferimento

Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

 

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.


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Learning objectives

Knowledge and understanding

- To understand entrepreneurial and innovation processes in start-ups

- To understand entrepreneurial and innovational processes in corporate settings

 

Applying knowledge and understanding

- At the end of the course students will be able to develop their entrepreneurial idea and design a consistent business model

Contents

The course of Entrepreneurship aims at introducing students to those entrepreneurial processes that occur in start-ups and in corporate setting, offering a panorama of challenges, frameworks and tools needed to spot and exploit entrepreneurial opportunities, turning them into successful business models.

Detailed program

The course is divided in the following parts:

 

Part 1. Class lectures

 

1. Introduction to the course | Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Model

7. Branding and visual identity

8. Pitch and Story Telling


 

Part 2. Practical exercises

 

1. Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Modeling

7. Brand Identity

8. Business Storytelling and Pitching

9. Students projects' Final Pitch | Q&A

Prerequisites

  • basics of management
  • basics of economic sociology
  • background in strategic management


Fluency in English

Teaching methods

This course will provide students with a hands-on experience on a typical entrepreneurial journey. Student will work in teams learning how to turn an idea into a business.      

The course is offered only in English.


Assessment methods

Final team project presentation.



Textbooks and Reading Materials

Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

 

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.


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Key information

Field of research
SECS-P/07
ECTS
8
Term
Second semester
Activity type
Mandatory to be chosen
Course Length (Hours)
56
Degree Course Type
Degree Course
Language
English

Staff

    Teacher

  • Fernando Alberti
    Fernando Alberti
  • Tutor

  • SF
    Stefania Ferrario

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)

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