Course Syllabus

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Conoscenza e comprensione

- Comprendere i processi imprenditoriali e innovativi nelle start-up

- Comprendere i processi imprenditoriali e innovativi nelle aziende consolidate

Capacità di applicare conoscenza e comprensione

  • Saper sviluppare un progetto imprenditoriale attraverso la costruzione di un modello di business coerente

Il corso di Imprenditorialità introduce gli studenti ai processi imprenditoriali applicabili in nuove realtà (start-up) e in imprese consolidate, approfondendo le sfide, i meccanismi e gli strumenti necessari per scoprire e sfruttare opportunità imprenditoriali trasformandole in modelli di business di successo.

Il corso è suddiviso nelle seguenti parti:

Parte 1. Teoria

1. Introduzione al corsi | Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione del mercato

6. Modello di business

7. Identità di marca

8. Presentare l'idea imprenditoriale

Parte 2. Applicata

1. Entrepreneurial Mindset

2. Customer Development

3. Ricerche di mercato

4. Value Proposition

5. Validazione di mercato

6. Modello di business

7. Identità di marca

8. Presentare l’idea imprenditoriale

  1. Lavori finali degli studenti
  • elementi di economia aziendale
  • elementi di sociologia economica
  • background di strategia aziendale

Fluidità in lingua inglese

Il corso fornisce agli studenti una esperienza pratica ed applicata di avventura imprenditoriale. Gli studenti lavoreranno in gruppi per comprendere come trasformare una idea imprenditoriale in un business.

Il corso è tenuto in lingua inglese.

Progetto finale di gruppo.

Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.

SALUTE E BENESSERE | ISTRUZIONE DI QUALITÁ | PARITÁ DI GENERE | ACQUA PULITA E SERVIZI IGIENICO-SANITARI | ENERGIA PULITA E ACCESSIBILE | LAVORO DIGNITOSO E CRESCITA ECONOMICA | IMPRESE, INNOVAZIONE E INFRASTRUTTURE | RIDURRE LE DISUGUAGLIANZE | CITTÀ E COMUNITÀ SOSTENIBILI | CONSUMO E PRODUZIONE RESPONSABILI | LOTTA CONTRO IL CAMBIAMENTO CLIMATICO | PARTNERSHIP PER GLI OBIETTIVI
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Knowledge and understanding

- To understand entrepreneurial and innovation processes in start-ups

- To understand entrepreneurial and innovational processes in corporate settings

Applying knowledge and understanding

  • At the end of the course students will be able to develop their entrepreneurial idea and design a consistent business model

The course of Entrepreneurship aims at introducing students to those entrepreneurial processes that occur in start-ups and in corporate setting, offering a panorama of challenges, frameworks and tools needed to spot and exploit entrepreneurial opportunities, turning them into successful business models.

The course is divided in the following parts:

Part 1. Class lectures

1. Introduction to the course | Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Model

7. Branding and visual identity

8. Pitch and Story Telling

Part 2. Practical exercises

1. Entrepreneurial Mindset

2. Customer Development

3. Industry Research

4. Value Proposition

5. Market Validation

6. Business Modeling

7. Brand Identity

8. Business Storytelling and Pitching

  1. Students projects' Final Pitch | Q&A
  • basics of management
  • basics of economic sociology
  • background in strategic management

Fluency in English

This course will provide students with a hands-on experience on a typical entrepreneurial journey. Student will work in teams learning how to turn an idea into a business.

The course is offered only in English.

Final team project presentation.

Case studies and articles will be made available as a course package through the Harvard Business Publishing Education platform.

Course book is Varon M. and Alberti F.G. (2019), ENTREPRENEURSHIP BY DESIGN. Business Design Tools for Strategy and Innovation. Amazon Books.

GOOD HEALTH AND WELL-BEING | QUALITY EDUCATION | GENDER EQUALITY | CLEAN WATER AND SANITATION | AFFORDABLE AND CLEAN ENERGY | DECENT WORK AND ECONOMIC GROWTH | INDUSTRY, INNOVATION AND INFRASTRUCTURE | REDUCED INEQUALITIES | SUSTAINABLE CITIES AND COMMUNITIES | RESPONSIBLE CONSUMPTION AND PRODUCTION | CLIMATE ACTION | PARTNERSHIPS FOR THE GOALS
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Key information

Field of research
SECS-P/07
ECTS
8
Term
Second semester
Activity type
Mandatory to be chosen
Course Length (Hours)
56
Degree Course Type
Degree Course
Language
English

Staff

    Teacher

  • Fernando Alberti
    Fernando Alberti

    • Tutor

  • Federica Belfanti
    Federica Belfanti

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)

Sustainable Development Goals

GOOD HEALTH AND WELL-BEING - Ensure healthy lives and promote well-being for all at all ages
QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
GENDER EQUALITY - Achieve gender equality and empower all women and girls
CLEAN WATER AND SANITATION - Ensure availability and sustainable management of water and sanitation for all
AFFORDABLE AND CLEAN ENERGY - Ensure access to affordable, reliable, sustainable and modern energy for all
DECENT WORK AND ECONOMIC GROWTH - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
INDUSTRY, INNOVATION AND INFRASTRUCTURE - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
REDUCED INEQUALITIES - Reduce inequality within and among countries
SUSTAINABLE CITIES AND COMMUNITIES - Make cities and human settlements inclusive, safe, resilient and sustainable
RESPONSIBLE CONSUMPTION AND PRODUCTION - Ensure sustainable consumption and production patterns
CLIMATE ACTION - Take urgent action to combat climate change and its impacts
PARTNERSHIPS FOR THE GOALS - Strengthen the means of implementation and revitalize the global partnership for sustainable development