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Percorso della pagina
  1. Sociology
  2. Master Degree
  3. Turismo, Territorio e Sviluppo Locale [F4902N - F4901N]
  4. Courses
  5. A.A. 2023-2024
  6. 1st year
  1. Management of Tourism Enterprises
  2. Summary
Insegnamento Course full name
Management of Tourism Enterprises
Course ID number
2324-1-F4901N102
Course summary SYLLABUS

Course Syllabus

  • Italiano ‎(it)‎
  • English ‎(en)‎
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Obiettivi formativi

Contenuti sintetici

Programma esteso

Prerequisiti

Metodi didattici

Modalità di verifica dell'apprendimento

Testi di riferimento

Sustainable Development Goals

ISTRUZIONE DI QUALITÁ
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Learning objectives

Students will be able to manage the economic, promotional as well as marketing aspects of organizations and bodies operating in the tourism sector, according to a tourism business ecosystem approach. Students will be able to to understand, analyse and rethink the business models of tourism enterprises, working in a complex environment, charactherised by digital and green transformation.

Contents

The course proposes an introduction to the fundamentals of tourism with a global focus, with a wide ranging global review of the principles of managing tourism. It traces the evolution and future development of the main tourism industries and the challenges facing tourism managers in this fast growing sector of the world economy, with particular attention to the contemporary issues affecting businesses such as sustainability, disruptive technology, the impact of political tensions on destination instability and safety and the post-pandemic tourism.
It also focuses on the sustainable development highlighting the challenge of climate change and future tourism growth including new debates such as Last Chance Tourism and overtourism.

Detailed program

Tourism: Its origins, growth and future
The tourism business ecosystem
Industries analysis: Incoming/Outgoing tourism; MICE tourism; Accessibility and tourism mobility; Wellness tourism; Cultural tourism; Leisure tourism; Luxury tourism
Demand and offering
Accommodation and hospitality services
Tour operating and travel retailing
Visitor attractions and events
The public sector and tourism
Sustainable tourism
Digital tourism
Post-pandemic tourism

Prerequisites

None

Teaching methods

Lectures
Case studies
Articles comment
Project work

Assessment methods

Written text
Project work*

  • delivery and presentation at the end of the course
  • only for the exams of June/July

Textbooks and Reading Materials

Textbook is further coming and it will be indicated at the beginning of the course
Slides
Articles on Tourism

Sustainable Development Goals

QUALITY EDUCATION
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Key information

Field of research
SECS-P/08
ECTS
8
Term
First semester
Activity type
Mandatory
Course Length (Hours)
56
Degree Course Type
2-year Master Degreee
Language
English

Staff

    Teacher

  • DT
    Debora Tortora

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)

Sustainable Development Goals

QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
QUALITY EDUCATION

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