Course Syllabus

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Capire come migliorare una destinazione turistica dal punto di vista manageriale, attraverso un piano di sviluppo e con particolare attenzione alle possibili innovazioni.

Dopo la presentazione di alcuni esempi di destinazioni turistiche nazionali ed europee ben organizzate e meno organizzate, gli studenti faranno singolarmente vari esercizi individuali o in gruppo, che verranno infine discussi insieme.

Durante il lavoro gli interessati - agendo esclusivamente nell'ottica del turista "adprosumer" di oggi - studieranno la gestione effettiva delle attività, organizzazioni e sistemi aziendali della destinazione ed elaboreranno alcune proposte innovative su come migliorare l'attrattività, l'offerta e la vendita di essa.

Studenti con buone nozioni di inglese, anche se il corso si svolgerà in lingua italiana.

Presentazione di casi in aula.

La frequentazione del laboratorio in Aula è definita dall'Ateneo ed è obbligatoria.
Ogni studente farà singolarmente, e in parte anche in gruppo, vari esercizi pratici.
Essi consisteranno in alcune domande a risposte chiuse, altre aperte e un project work di tipo creativo.
Gli obiettivi e le modalità verranno illustrati durante le lezioni.

Per ulteriori chiarimenti scrivete a hannelore.hofer@unimib.it o WhatsAppMessage +39 3482630039

I testi di riferimenti saranno definiti dal docente affidatario.

SALUTE E BENESSERE | ISTRUZIONE DI QUALITÁ | ENERGIA PULITA E ACCESSIBILE | LAVORO DIGNITOSO E CRESCITA ECONOMICA | IMPRESE, INNOVAZIONE E INFRASTRUTTURE | RIDURRE LE DISUGUAGLIANZE | CITTÀ E COMUNITÀ SOSTENIBILI | CONSUMO E PRODUZIONE RESPONSABILI | LOTTA CONTRO IL CAMBIAMENTO CLIMATICO | VITA SULLA TERRA | PARTNERSHIP PER GLI OBIETTIVI
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Understand how to improve a tourist destination from a managerial point of view, through a development plan and with particular attention to possible innovations.

After presenting some examples of well-organised and less organised National and European DMOs, the students will individually carry out various exercises discussed later together.

Students will study the effective management of destination activities, organizations and business systems. They will develop some innovative proposals to improve attractiveness, offer and sales. Above all, they will learn how to act in the perspective of the tourist as a modern "adprosumer" today.

English speaking students, even if the lessons will be held in Italian.

Presentation of case studies in the classroom.

Attendance at the classroom laboratory is defined by the University and is compulsory.
Each student will do individually, and partly also in a group, various exercises.
They will consist of some questions with closed answers, others open and a creative project work.
The objectives and methods will be illustrated during the lessons.

For further explanations, write to hannelore.hofer@unimib.it or WhatsAppMessage Mobile +39 3482630039

The reference texts will be defined by the assigned teacher.

GOOD HEALTH AND WELL-BEING | QUALITY EDUCATION | AFFORDABLE AND CLEAN ENERGY | DECENT WORK AND ECONOMIC GROWTH | INDUSTRY, INNOVATION AND INFRASTRUCTURE | REDUCED INEQUALITIES | SUSTAINABLE CITIES AND COMMUNITIES | RESPONSIBLE CONSUMPTION AND PRODUCTION | CLIMATE ACTION | LIFE ON LAND | PARTNERSHIPS FOR THE GOALS
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Key information

Field of research
NN
ECTS
3
Term
Second semester
Activity type
Mandatory to be chosen
Course Length (Hours)
24
Degree Course Type
Degree Course
Language
Italian

Staff

    Teacher

  • Hannelore Hofer
    Hannelore Hofer

Students' opinion

View previous A.Y. opinion

Bibliography

Find the books for this course in the Library

Enrolment methods

Manual enrolments
Self enrolment (Student)

Sustainable Development Goals

GOOD HEALTH AND WELL-BEING - Ensure healthy lives and promote well-being for all at all ages
QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
AFFORDABLE AND CLEAN ENERGY - Ensure access to affordable, reliable, sustainable and modern energy for all
DECENT WORK AND ECONOMIC GROWTH - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
INDUSTRY, INNOVATION AND INFRASTRUCTURE - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
REDUCED INEQUALITIES - Reduce inequality within and among countries
SUSTAINABLE CITIES AND COMMUNITIES - Make cities and human settlements inclusive, safe, resilient and sustainable
RESPONSIBLE CONSUMPTION AND PRODUCTION - Ensure sustainable consumption and production patterns
CLIMATE ACTION - Take urgent action to combat climate change and its impacts
LIFE ON LAND - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
PARTNERSHIPS FOR THE GOALS - Strengthen the means of implementation and revitalize the global partnership for sustainable development